[Davisgig] Designing a Logo

Todd Kaiser tdkaiser at ucdavis.edu
Tue Apr 14 15:18:41 PDT 2015


Thanks Paul!

I love the racing outfit!

I have a few concerns with depicting fiber cables as I feel that most
people wouldn't be able to identify what it is or represents without
considerable technical background. My guess is Google has struggled with as
well. Their fiber branding seems to split between a multi colored rabbit
and a community of houses.
http://caverntechnologies.com/safeandsecure/wp-content/uploads/2013/08/Google-Fiber-Rabbit.jpg

http://www.themarysue.com/wp-content/uploads/2013/07/google-fiber.jpg#geekosystem

Best,
Todd

On Tue, Apr 14, 2015 at 2:59 PM, Paul <pbiddle at omsoft.com> wrote:

>  Hello,
>
> I have attached a crude mockup, pieced together from images stolen off the
> internet, of what I envision when I think of "Davis Fiber".
>
>
>
> Thanks,
> Paul
>
>
>
> On 4/11/2015 10:26 AM, Tim Starback wrote:
>
> I’d leave the design direction up to the students and think it’s more
> important to let them know where and how we need their help.
>
>  For example,
>  1. Logo for the site
>  2. Infographics.
>  3. T-shirt
>  4. Lawn signs
>  5. Flyer
>
>  Now a word of caution, I’ve been involved in too many groups where the
> “logo” has been a contentious time-suck. All of us are arm-chair art
> directors (I especially include myself) and when this happens nothing gets
> done. To head that off, this should be decided by a small group (3-4 at
> max), ideally by professional graphic designers (are there any of you on
> the list??).
>
>  Attached are logos I like.
>
>  Tim
>
>  P.S. Innovation Listening tour today at 11:00 a.m. - 12 noon, New
> Harmony Apartment Complex, 3030 Cowell Blvd
>
>   On Apr 10, 2015, at 10:25 PM, Jason Aller <jraller at gmail.com> wrote:
>
>  While incorporating a bicycle, or even a penny-farthing into the logo is
> cliche, it also ties it to Davis. So, take the penny-farthing, and have the
> large wheel un-spooling into a strand of fiber that points toward the
> viewer, perhaps with an even exaggerated sense of foreground. No lens flare
> to show that it is fiber. Optionally add a rider wearing the most modern
> looking speed biking apparel you can imagine. Bonus points if the rider is
> female. Clean white background, no shadow. Make it look like what Google
> might use as their doodle if they renamed themselves Davis for a day.
> Additional bonus points if the penny-farthing maps over onto the City logo.
> Ideally should be able to be rendered in two color, but can use additional
> colors as long as it can reduce without losing anything.
>
> On Fri, Apr 10, 2015 at 9:13 PM Todd Kaiser <tdkaiser at ucdavis.edu> wrote:
>
>>  Hi everyone!
>>
>>  I am meeting next Thursday with Pixel, the student graphic design club
>> on campus, to discuss creating a logo and other graphic elements for Davis
>> Gig. The mashup of high tech and grassroots should make for an interesting
>> design process.
>>
>>  Please send me any visual inspirations or ideas that you have! So far I
>> only have these two...
>>
>>
>> http://www.fastcodesign.com/3033866/the-badass-postal-service-branding-that-could-have-been
>>
>>
>> https://www.google.com/search?q=fez+game&espv=2&biw=1335&bih=865&source=lnms&tbm=isch&sa=X&ei=ezcoVbTjJs-wogTe2oCIDQ&ved=0CAYQ_AUoAQ
>>
>> Best,
>> Todd Kaiser
>>  _______________________________________________
>>
>> Please ref our wiki for details, documents and contacts:
>>
>> http://www.dcn.davis.ca.us/~help/dokuwiki/doku.php?id=start
>>
>> Davisgig mailing list
>> Davisgig at list.omsoft.com
>> http://list.omsoft.com/mailman/listinfo/davisgig
>>
>  _______________________________________________
>
> Please ref our wiki for details, documents and contacts:
>
> http://www.dcn.davis.ca.us/~help/dokuwiki/doku.php?id=start
>
> Davisgig mailing list
> Davisgig at list.omsoft.com
> http://list.omsoft.com/mailman/listinfo/davisgig
>
>
>   ---------------------------
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>
>
>
>
>
>
> _______________________________________________
>
> Please ref our wiki for details, documents and contacts:
> http://www.dcn.davis.ca.us/~help/dokuwiki/doku.php?id=start
>
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>
>
>
> _______________________________________________
>
> Please ref our wiki for details, documents and contacts:
>
> http://www.dcn.davis.ca.us/~help/dokuwiki/doku.php?id=start
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